At Notino, we believe that beauty should be available to all. At the same time, it must be combined with reliability, quality and trust. That’s why we only sell authentic beauty and health products sourced directly from verified partners. You never have to worry about finding counterfeit products at Notino.
Direct partnerships
We work with the biggest global beauty brands, including L’Oréal, Estée Lauder, Dior, Armani, Prada, Yves Saint Laurent, Hugo Boss and Burberry.
Thanks to these direct partnerships, we always have control over the origin of our products, and customers can be sure that the products at Notino are genuine, not fake.
An online store trusted by the whole of Europe
We are one of Europe’s largest online retailers of beauty and health products, with consistently high customer satisfaction. Visit the About Us page to find out why our customers love coming back to us.

We operate in 27 European countries.

We have 26 brick-and-mortar shops in 8 countries.

We have an NPS score of over 80 in all 27 of the countries in which we operate.
We buy in bulk
Notino is also the largest European retailer of Korean skincare and we also offer a wide range of Arabian perfumes.
We buy from brands in quantities that are large enough to ensure we can serve customers across Europe in the long term. We now have over 30 million of them. This allows us to offer our customers the very best prices.
We guarantee a secure shopping experience
Shopping at Notino is secure and convenient. We do, of course, offer refunds, a returns policy and customer support, which is ready to help you at every stage of your purchase.





